This Cool Startup is Turning Fruit Waste into Natural Cosmetics

An award-winning UK startup called FRUU is using post-consumer fruit waste to create a new line of all natural vegan cosmetics, Springwise, a global trend prognosticator, reports. Food waste has been a huge cultural fixation in 2017, with a number of companies in the food sector looking to innovate how, and from what, food is made. But what about the natural cosmetics sector?

Food waste has been a huge cultural fixation in 2017, with a number of companies in the food sector looking to innovate how, and from what, food is made. But what about the natural cosmetics sector?

While the majority of cosmetic products– even natural ones!– are made with unsustainable, non-renewable, frequently non-biodegradeable ingredients, FRUU fashions their actives from organic fruit by-products that would otherwise go to waste (their lip balm ingredient labels designate up to 70% fruit-based content). The company’s organic avocado, coconut, peach, watermelon, and mango lip balms are proof that it is possible to achieve a fruit-like scent in cosmetics using real fruit– you just have to make the effort. And, since the majority of ingredients are produced as a by-product from processed fruit waste, production generates vital extra revenue for small fruit farmers in the UK. That, as you might imagine, is something we can always get behind.

Check out FRUU’s lip balm collection here.

Interested in food waste (or better yet, preventing it)? Read our article on 9 companies turning food waste into delicious snacks.