Have You Heard of Flower Recycling?
ReBloom is a new company operating in New York City, Boston, and Los Angeles that recycles day-old event flowers and resells them to new customers for cheap. A portion of these funds go to a charity of the original purchasers choice, et voilà: the idea of flower recycling was born.
CEO and founder of ReBloom Jennifer Soffen conceived of the idea after witnessing troves of perfectly-good flowers being thrown out at a wedding. “Why not re-purpose those flowers to create less waste, and do some good in the process?” she thought.
The process of flower recycling begins before the initial event, when Soffen’s team reaches out to event planners or brides and selects the types of arrangements that will be available.
Immediately after the event, ReBloom picks up the flowers and vessels (if available) and delivers them to her new customers after performing quality control and refrigeration overnight.
A large portion of the proceeds go to a charity of the host’s choice. ReBloom accepts flowers from events, venues, and florists. Reduce, Reuse, ReBloom!
Watch the video of Soffen explaining how the process works below, via Fast Company: