deforestation deforestation
Photos: Lee-Ann Olwage

Got Wood? Uses Naked Dudes to Spread Awareness About Deforestation

“Got wood? We do, but not enough”— such is the language used in a new viral campaign hosted by Greenpop, a nonprofit that aims to “(re)connect people with the planet and have fun doing it.” The Got Wood? Conservation Campaign is designed to spread awareness about deforestation in new and creative ways.

To that end, the recent viral campaign features images of 25 naked male philanthropists posing suggestively in the woods– images that the creators paired with depressing statistics about deforestation. (The goal is to encourage viewers to sponsor a tree.) “Did you know that in the 1950s rainforests covered more than 15% of the Earth’s surface? Now, they cover less than 6%,” the text on one images reads. “That sounds dangerous, even to us.”

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Since 2010, Greenpop has planted over 69,000 in South Africa, Tanzania, and Zambia; the goal of the “Good Wood?” campaign– in addition to spreading awareness– is to get at least 1,000 more people to sponsor a tree that will help reforest these vulnerable regions. Would you sponsor a tree to help these guys “get more wood”?

Check out the gallery below to see the rest of the hilarious campaign.


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