Cheerios Is Giving Away 100 Million Bee-Friendly Wildflower Seeds

Looking ahead to Spring? (Aren’t we all!) If you’re hoping to add a little green to your garden or windowsill in the coming seasons, Cheerios (as in, the iconic breakfast cereal) wants to help you out.

In partnership with Veseys Seeds, Cheerios is giving away 100 million wildflower seeds, leveraging their mascot Buzz to draw attention to declining honey bee populations. Their #BringBackTheBees campaign is two fold: one, giving away seeds to consumers, so that private gardens can become bee havens across the United States and Canada; and second, committing themselves to hosting 3,300 acres of nectar- and pollen-rich wildflowers among their oat farms by 2020. With expert tips on planting seeds and more information on the current status of honeybees, the Cheerios’ site is a one-stop spot for honeybee conservation.

To get your free seeds, visit the Cheerios site.