How Sophie Gamand and #PitbullFlowerPower Are Changing Stereotypes About Dogs
Photographer Sophie Gamand wasn’t always comfortable around pit bulls. The award-winning artist and animal activist started photographing dogs in 2010 in an attempt to better understand humans, but despite the success of her Wet Dog series (for which Gamand photographed 120 dogs at bath time, the results of which have been compiled into a book), she still felt uneasy about pit bulls.and therefore, the way we treat them”.
The results of her next photo series, Flower Power, Pitbulls of the Revolution, would reflect this attempt to reconcile docility and the stereotype that so often surrounds pit bulls. For the project, Gamand photographed 150 pit bulls wearing flower crowns– symbols of ease and beauty– in an attempt to soften their image.
So far Gamand has created 150 portraits, most of which are collected on her wildly popular Instagram, @SophieGamand, where she hopes the intrigue surrounding her unique combination of flowers and dogs will continue to fuel the public’s interest in the project and the ideas it represents. “Under the hashtag #PitBullFlowerPower,” she says, “the series became more than just an art project: it became a movement.”