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Elisa Parhad

Bouquet Of The Week: An Art-Inspired Arrangement From Hollyflora

As part of our recurring Bouquet of the Week series, Garden Collage continues to present a weekly inspirational bouquet that incorporates intriguing new elements into the traditional practice of flower arranging. This week, Garden Collage offers a preview of our forthcoming “insider interview” with Hollyflora in Mid-City, California.

Holly Vesecky and Rebecca Uchtman founded Hollyflora in Mid-City, Los Angeles back in 2006– long before the area was known as the trendy, walkable, beatnik haven that it has become. Today, their Mid-City Studio on Pico Boulevard brings innovative and delightfully-unexpected floral design to a range of public and private clients in and around Los Angeles.

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Elisa Parhad

Uchtman, who grew up on the Midwest, recently sat for an interview with Garden Collage about the art- and style-inspirations that her collaboration with Vesecky (a longtime gardener who has an orchard in Ojai) has come to offer– and the role that flowers can have as an agent to unify the local community.

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Elisa Parhad

Over the weekend, we’ll be running our story on the manner in which Hollyflora came to be, where we’ll explore some of the most intriguing flower requests they’ve received in the decade since they founded the store.

Until then, we wanted to share pictures from the boutique as well as this week’s honorary Bouquet of the Week, which the duo styled at their studio. The kumquat branches in this arrangement function as a visual homage to the L.A. community that continues to inspire their team (and ours). Like everything in the Hollyflora shop, the arrangement was a collaborative effort that developed with lots of personality– the result of multiple creative influences, a thoughtful approach to flowers, and over a decade of meaningful experience.

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