Reminder: TERRA Chips Is Supporting The Seed Savers Exchange
With the Fair Trade designation an increasingly normal part of the shopping experience and the label “organic” beginning to come under fire, more and more producers are looking to increasingly niche labels in order to demonstrate their commitment to sustainability and specific Climate Change concerns. Earlier this year, Oregon Tilth and the Xerces Society launched a new pollinator-friendly label meant to highlight producers who practices support and encouraging bee populations. A few weeks ago we were excited to realize that the Seed Savers Exchange has teemed up with TERRA Chips to offer two varieties of vegetable chips using Seed Savers’ heirloom vegetables.
The two flavors– Heritage Blend and Beauregard Sweets– incorporate Chioggia Beets, Blue Potatoes, Yukon Gold Potatoes, and Beauregard Sweet Potatoes to create two varieties of the bright, beautiful chips TERRA is known for. The flavors are expected to start rolling out this fall, and will be sold exclusively at Whole Foods.
Whole Foods– which stocks its own pollinator-friendly almond butter— is increasingly stocking products meant to highlight declining bee populations. (While on a shopping excursion at Whole Foods, we recently spotted stickers on the top of Maisie Jane’s various nut butters announcing that 5¢ will be donated towards research for each purchase.)
In much the same way that the rise of eco-packaging has both encouraged the packaging industry to reform its ways and has allowed for new business to rise and fill the gap, so too does the food industry seem to be making way for more environmentally-conscious philosophies on a large scale (the path well-paved by the mainstream popularity of the farm-to-table movement).