Are Edible Cosmetics on the Horizon?
Once upon a time in the 90’s, there was a hair removal product called Nad’s, whose claim to fame was that owner Sue Ismiel said that the product was, and I quote, “good enough to eat”. In a famous infomercial that was circulated endlessly at the time, she did just that.
Now, a new era of edible cosmetics is upon us– or so it seems, based on the new rose mist facial water recently spotted at Juice Press, which is supposedly “so pure it can be consumed in a smoothie or juice”.
Juice Press’s new mist comes on the heels of the launch of a new startup called FRUU that turns fruit waste into natural cosmetics. Food waste has become a huge cultural fixation in 2017, and in the past year dozens of companies in the food sector have started looking to innovate how, and from what, food is made. Natural beauty products have been trending for a while now, and at-home remedies made from edible food have always been popular. Will pre-fab edible cosmetics soon be a regular part of any natural beauty routine? It’s too soon to tell– but we love the idea, and hope that we continue to see more of it.
In love with botanical beauty? Check out these 40 plant-themed nail artists who are taking over Instagram.
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